If Web 2.0 technology can be used to change the way we govern our societies, then companies ignore these tools at their own peril (or rather, at the peril that their competitors will not ignore them).
Someone in this short promo on Wikinomics notes that it's the behavior rather than the tools that need to change, but that's giving short shrift to having the right tools, as anyone who has tried to implement knowledge management can attest.
Having the right Web 2.0 strategy and structure in place is, ironically, key to unleashing the full potential of this unstructured method of collaboration (and ultimately, innovation).
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