Tuesday, December 16, 2008

Apple to Introduce a Netbook?

Analyst Ezra Gottheil thinks Apple is going to introduce a netbook at next month's MacWorld expo and conference.

Gottheil argues that low-cost netbooks were gaining in popularity even before the recession sunk its teeth into consumer spending, leaving Apple vulnerable at the low end of the market.

He told InfoWorld, "It looks like netbooks are real, and getting a certain amount of traction. And this recession looks serious."

But I don't think Apple is about to jettison 10 years of successful marketing strategy and product launches to bolster a low end it hasn't cared about since Steve Jobs took back the reins in 1997.

Apple's strategy has been to make high-concept products for which people are willing to pay a premium. You could even argue that the products don't even have to be all that well-made (remember early iPods often had issues with screens, battery failures, and 'freezing').

Besides, Apple already has its highly-portable, Web-based computer ready to go. It's called the iPhone.

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